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数字经济驱动体育产业创新发展的理论基础与实现路径研究

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体育产业创新发展是体育产业优化资源配置、实现结构升级的根本动力,数字经济时代以数据为生产要素,为体育产业发展注入新动能,数字经济驱动体育产业创新发展是时代发展的题中之义.本文采用文献资料法、逻辑分析法等研究方法,从数字经济驱动体育产业生产力和生产关系2个方面的变化来分析数字经济驱动体育产业创新发展的理论基础,提出数字经济驱动体育产业创新发展的实现路径:铸牢数字经济根基,加强体育产业企业自主创新;把握数字经济机遇,推动体育产业深度融合发展;借助数字经济,赋能体育产业实体经济绿色发展;应用数智技术,加快形成体育产业领域的新质生产力.
Research on the Theoretical Basis and Implementation Path of Digital Economy Promoting Innovative Development of Sports Industry
The innovation and development of the sports industry is the fundamental driving force for the sports industry to optimize the allocation of resources and achieve structural upgrading.In the era of digital economy,data are used as production factors to inject new momentum into the development of the sports industry,and the digital economy driving the innovative development of the sports industry is the key to the development of the times.This paper uses research methods such as literature review and logical analysis to analyze the theoretical basis for the innovation and development of the sports industry driven by the digital economy from two aspects:changes in productivity and production relations driven by the digital economy,and discusses the realization path of sports industry innovation and development,namely,strengthening the foundation of digital economy,strengthening the independent innovation of sports industry enterprises,seizing the opportunities of digital economy to promote the deep integrated development of sports industry,empowering the green development of physical economy of sports industry with the help of digital economy,and accelerating the formation of new quality productivity of sports industry with the application of digital and intelligent technology.

digital economysports industryinnovation and developmentdata element

黄华翠、赖昶君

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贵州师范大学体育学院,贵州贵阳 550025

数字经济 体育产业 创新发展 数据要素

2024

体育科技文献通报
国家体育总局体育信息中心

体育科技文献通报

影响因子:0.329
ISSN:1005-0256
年,卷(期):2024.32(10)