生成式人工智能赋能体育文化创意产业的作用机理、困境审视与路径探索
Generative Artificial Intelligence Empowering the Sports,Cultural and Creative Industry:Mechanisms,Challenges,and Pathways
潘正大1
作者信息
- 1. 山东大学体育学院,山东济南 250100
- 折叠
摘要
ChatGPT因其强大的交互能力和创新能力引起各行业的广泛关注.体育文化创意产业作为体育产业创新发展的重要组成部分在生成式人工智能(AIGC)方面有了一些初步应用.本文采用文献资料法、逻辑分析法等研究方法,对生成式人工智能赋能体育文化创意产业的作用机理与困境进行探索,并提出可行性路径.研究发现:生成式人工智能赋能体育文化创意产业的作用机理体现为:优化产品设计,提高创意理念;科技赋能,优化体育文化创意产业;创新驱动产业升级,促进跨界合作与共赢.生成式人工智能赋能体育文化创意产业的困境表现在:创新思路固化,技术突破困难;缺乏政策法律保障,市场乱象频生;传统职业受到冲击,深度应用充满挑战.据此,提出优化路径:优化创新路径,突破技术壁垒;完善政策法规,保障用户权益;优化产业结构,创新应用场域.
Abstract
ChatGPT has attracted widespread attention in various industries due to its powerful interactive and innovative capabilities.As an important component of the sports industry's innovative development,the sports,cultural and creative industries have made preliminary applications in AI-generated content(AIGC).This paper employs literature research method and logical analysis to explore the mechanisms and challenges of AIGC empowering the sports,cultural and creative industries,and proposes feasible pathways.The research reveals that the mechanisms of AIGC empowering the sports,cultural and creative industries are reflected in optimizing product design and enhancing creative concepts,empowering the industry with technology to optimize sports,cultural and creative output,and driving industry upgrades through innovation and promoting cross-industry collaboration and win-win outcomes.However,the challenges of AIGC empowering the sports,cultural and creative industries include rigid innovation thinking and technological breakthrough difficulties,lack of policy and legal safeguards leading to market chaos,and the impact on traditional professions resulting in challenges for in-depth applications.Based on these findings,optimization pathways are proposed,including optimizing the innovation roadmap to break through technological barriers,improving policies and regulations to protect user rights,and optimizing the industry structure and exploring innovative application fields.
关键词
生成式人工智能/体育文化创意产业/作用机理/现实困境/发展路径Key words
artificial intelligence generated content/sports,cultural and creative industries/mechanisms/challenges/development pathways引用本文复制引用
出版年
2024
NETL
NSTL
万方数据