The Formation Principle,Classification and Interrelationship of Developed Professional Sports Markets
Market is the fundamental condition for the existence of professional sports,and developed professional sports have established market operating mechanisms that are compatible with the laws of competition production.This study discusses the principles behind the formation of the developed professional sports market and,based on the operational practices of developed professional sports markets in Europe and America,clarifies the two closed-loop systems that sustain the existence of the developed professional sports market.It constructs and elucidates the"flying bird"model of the developed professional sports market and explores the connotations and interrelationships among the three categories of markets in developed professional sports.Moreover,addressing the issues in the cultivation of the professional sports market in China,such as the lack of market-driving force,inadequate club management capabilities,and irrational market investment behavior,this study proposes a series of improvement suggestions.These include optimizing club equity structures,strengthening salary management,promoting healthy and stable development of clubs,and relying on social forces to develop public welfare activities,with the aim of promoting the healthy development of the professional sports market in China.
professional sports marketprinciples of formationflying bird modelinterrelationship