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苏州加快建设国际体育文化名城研究

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建设国际体育名城已被诸多城市列为发展目标,成为城市规划的重要组成部分.本文用文献资料法、专家访谈法、逻辑分析法等研究方法,探讨了苏州加快建设国际体育文化名城的战略意义、面临的机遇与挑战,以及相应的发展策略.研究认为,苏州建设国际体育文化名城的战略意义体现在践行"体育强国"战略的必然选择、提升苏州国际影响力的战略举措、促进苏州经济社会高质量发展的有效手段等方面.苏州加快建设国际体育文化名城具有体育设施建设、大型赛事活动、群众体育组织和体育产业规模等方面的机遇,但仍面临与国际体育文化名城的差距、大型赛事承办次数较少、体育产业专业化人才缺乏以及"体育+"产业链需创新等挑战.据此,提出发展策略:深挖传统体育文化资源,形成吴地特色体育文化品牌;激发体育产业活力,促进体育经济高质量发展;加强名城宣传,打造"苏州体育赛事"品牌;推动职业体育快速发展,培育高水平职业体育俱乐部;完善数字体育公共服务,丰富群众体育活动;延伸"体育+"产业链,推动体育新业态跨界融合发展.
A Study on Accelerating the Development of Suzhou as an International Sports and Cultural City
The development of international sports cities has become a crucial development objective for many urban areas,serving as a key component of urban planning.This study employs literature research method,expert interviews,and logical analysis to explore the strategic significance,opportunities,challenges,and corresponding development strategies for accelerating the development of Suzhou as an international sports and cultural city.The study finds that the strategic significance of Suzhou's development as an international sports and cultural city is evident in the implementation of the"sports power"strategy,enhancing Suzhou's international influence,and promoting high-quality economic and social development.While Suzhou's acceleration in developing as an international sports and cultural city presents opportunities in sports facility construction,hosting major sports events,mass sports organization,and the scale of the sports industry,it also faces challenges such as the gap with international sports and cultural cities,limited frequency of hosting major events,a lack of specialized talent in the sports industry,and the need for innovative development in the"sports+"industry chain.Based on these findings,development strategies are proposed,including tapping into traditional sports and cultural resources to develop a distinctive local sports and cultural brand,stimulating the vitality of the sports industry to promote high-quality economic development,enhancing the promotion of the city's reputation as a sports destination,building Suzhou Sports Event brand;fostering the rapid development of professional sports,developing high-level professional sports clubs;improving public digital sports services,expanding mass sports activities,and extending the"sports+"industry chain to drive the cross-industry integrated development of new sports formats.

sports citySuzhouinternational sports and cultural citysignificanceopportunitieschallengesstrategies

王健

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苏州工业园区服务外包职业学院体育部,江苏 苏州 215000

体育名城 苏州 国际体育文化名城 意义 机遇 挑战 策略

2024

体育科技文献通报
国家体育总局体育信息中心

体育科技文献通报

影响因子:0.329
ISSN:1005-0256
年,卷(期):2024.32(10)