Research on the Development of Sports Cultural Exchanges in China under the Background of the"Belt and Road"Initiative——based on the Cultural Diffusion Theory
Based on the Cultural Diffusion Theory,this study conducted an in-depth analysis of the sports cultural exchanges in China under the background of the"Belt and Road"Initiative.The development of sports cultural exchanges in China under the"Belt and Road"initiative faces many challenges,including cultural differences,language barriers,uneven distribution of sports resources and other problems,which seriously constrain the sports cultural exchanges and cooperation between China and the countries and regions along the"Belt and Road".Accordingly,the following development strategies are proposed:fully respecting cultural differences and realizing the inclusive development of sports culture;giving full play to the driving role of the sports industry to promote economic development and cultural prosperity;improving the quality of sports cultural services with the core of meeting the sports needs of the residents;and strengthening sports cooperation and exchanges to promote the communication and development of sports culture.
"Belt and Road"Initiativesports cultural exchangesCultural Diffusion Theory
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