Research on Short Video New Media Communication of Scientific Fitness Guidance in the New Development Stage:Theory,Challenges,and Path Exploration
With the rapid development of new media,short videos have become the mainstream channel for the public to access information.This study utilizes literature research method and logical analysis to explore the challenges and pathways in the new phase of scientific fitness guidance through the dissemination of short videos via new media.Based on the analysis of the theoretical framework of new media communication in the new phase of scientific fitness guidance,the findings reveal that challenges in the dissemination of scientific fitness guidance through short videos via new media include slow transition of sports-related management departments to new media,dissemination of incorrect fitness guidance information,ethical concerns regarding data privacy,inadequate"sports+new media"talent,and insufficient professional teams resulting in low coordination efficiency.Therefore,this paper proposes development pathways such as government-led establishment of official accounts,procurement of professional team services,conducting"product promotion"live streaming pilots,and strengthening talent cultivation.
NETL
NSTL
万方数据
