Metaverse Empowering High-Quality Development of Sports Industry:Value Implications,Application Scenarios,and Promotion Strategies
As a new technology of the Fourth Industrial Revolution,the Metaverse is a digital space where virtual and real worlds merge.This study adopts methods such as literature review and logical analysis to analyze the value implications,application scenarios,and promotion strategies of the metaverse for empowering the high-quality development of the sports industry.The findings reveal that the metaverse empowers the sports industry by creating a"sports+"model,exploring new forms of virtual reality,facilitating the transformation and upgrading of the traditional sports industry,establishing a new ecosystem for sports industry operations,expanding market space in the sports industry,and promoting new experiences in sports consumption.Additionally,the metaverse can create new application scenarios in sports competition and performance,sports training,sports equipment,and sports venue services.Based on these findings,strategies are proposed to promote the digital transformation of sports events,create digital experiences in sports scenes,enhance technological innovation for immersive experiences,and accelerate the development of"metaverse+sports"new formats.