摘要
元宇宙作为第四次工业革命之一的新型技术,是虚拟世界与现实世界相融合的数字化空间.本文采用文献资料法、逻辑分析法等研究方法,分析元宇宙赋能体育产业高质量发展的价值意蕴、应用场景及推进策略.研究认为:元宇宙赋能体育产业具有打造"体育+"模式、探索虚拟现实新形态、助力传统体育产业转型升级、构建体育产业运营新生态、提升体育产业市场空间、促进体育消费新体验等价值;同时,能够在体育竞赛表演业、体育培训业、体育用品业、体育场馆服务业等方面构建新的应用场景.基于此,提出推动体育赛事数字化转型、打造体育场景数字化体验、加强技术创新提供沉浸式体验、加快构建"元宇宙+体育"新业态等推进策略.
Abstract
As a new technology of the Fourth Industrial Revolution,the Metaverse is a digital space where virtual and real worlds merge.This study adopts methods such as literature review and logical analysis to analyze the value implications,application scenarios,and promotion strategies of the metaverse for empowering the high-quality development of the sports industry.The findings reveal that the metaverse empowers the sports industry by creating a"sports+"model,exploring new forms of virtual reality,facilitating the transformation and upgrading of the traditional sports industry,establishing a new ecosystem for sports industry operations,expanding market space in the sports industry,and promoting new experiences in sports consumption.Additionally,the metaverse can create new application scenarios in sports competition and performance,sports training,sports equipment,and sports venue services.Based on these findings,strategies are proposed to promote the digital transformation of sports events,create digital experiences in sports scenes,enhance technological innovation for immersive experiences,and accelerate the development of"metaverse+sports"new formats.
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