Research on Integrated Development of the Sports Industry and the Health and Wellness Industry from the Perspective of Four-Chain Integration
This article employs literature research method and logical analysis to expound on the value implications of the integrated development of the sports industry and the health and wellness industry:facilitating the optimization and upgrading of the industrial structure,satisfying the diverse health demands of the people,and promoting sustainable social and economic development.It analyses the functional mechanisms of the four-chain integration(industrial chain,innovation chain,capital chain,and policy chain)during the integrated development process.It explores the practical predicaments faced in the integrated development of the sports industry and the health and wellness industry:inconsistent industrial chain integration standards,insufficient technological innovation and lagging model innovation in the innovation chain,low enthusiasm for capital investment and single financing channels in the capital chain,and insufficient policy support and the absence of regulatory standards in the policy chain.It proposes the optimized paths for the integrated development of the sports industry and the health and wellness industry:establishing industry standards and strengthening resource integration;enhancing encouragement for technological innovation and promoting service upgrading;broadening financing channels and reducing investment risks;strengthening policy synergy and enhancing regulatory efficacy.
four-chain integrationindustrial integrationsports industryhealth and wellness industry
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