Current Status,Hot Topics,and Development Trends of Sports Event Communication Research in China——A Visualization Analysis Using CiteSpace
This study focuses on sports event communication in China and utilizes 243 articles from the China National Knowledge Infrastructure(CNKI)database as research data.Using software tools such as CiteSpace,we conducted a visualization analysis of publication date,core authors,research institutions,co-occurring keywords,bursts,and clusters.The findings of this study reveal that(ⅰ)The media plays a crucial role in promoting the development of sports events through effective communication;(ⅱ)Research on rural sports event communication is diverse and contributes to the growth and prosperity of rural sports;and(ⅲ)In-depth research on major sports event communication enhances the impact and influence of sports events.Future predictions indicate rapid development of grassroots sports events,a more intelligent and diverse sports event communication landscape,innovative and integrated research methods,and an increasing integration of disciplines.
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