Value,Dilemma and Realization Pathway of Sports Tourism Empowering Rural Revitalization——A Case Study on"Village Super League"in Guizhou
By employing literature research method,case analysis,and logical analysis,this study explores the value and dilemmas of sports tourism enabling rural revitalization and proposes realization pathways,with the Village Super League in Guizhou as an example.The researchers contend that the value of sports tourism enabling rural revitalization is manifested in the following aspects:excavating the unique brand charm to facilitate rural industrial revitalization;shaping the green development of the region to achieve an ecologically livable environment;enhancing the endogenous cultural impetus to create a civilized rural atmosphere;safeguarding the initiative of the local people to promote effective rural governance;and deeply exploring the intangible cultural heritage resources and inheritance to realize the prosperity of the people's lives.The dilemmas of sports tourism enabling rural revitalization are reflected in:the single development of sports events with weak participation of tourists;the insufficiency of rural sports talents and few local development opportunities;the destruction of the ecological environment and the excessive commercialization of traditional culture;the insufficient integration of local resources and the difficulty in sustainable development.Based on this,the realization paths of sports tourism enabling rural revitalization are proposed as follows:creating a local event IP ecological chain and shaping the development of regional characteristic sports events;making good use of sports talents to ensure the rational operation of events and accumulate reserve forces for long-term development;strengthening the protection of natural and cultural resources and developing characteristic experience projects;consolidating the mass foundation for football development and presenting sports events that are beloved by the people.
village super league in guizhousports tourismrural revitalizationvaluedilemmaspathways
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