The Value,Experience and Pathway of Sports Events Driving Rural Revitalization
This study adopts literature research method and logical analysis to explore the value,experience and development path of sports events driving rural revitalization.The study holds that the value of sports events driving rural revitalization is as follows:implementing national fitness,contributing to the construction of healthy rural areas;enhancing cultural prosperity,facilitating the construction of civilized rural areas;driving industrial revitalization,assisting in the construction of prosperous rural areas.The experience of sports events driving rural revitalization is reflected in actively exerting the role of government departments,implementing the people-oriented concept of hosting events,basing on local characteristic resource conditions,and using events as a platform to promote cultural performances,etc.Based on this,the pathways of sports events driving rural revitalization are proposed:integrating systematic resources and strengthening the supporting role of government departments;promoting villagers'joint consultation,joint construction and sharing,and implementing the people-oriented concept of hosting events;exploring multiple models and establishing event platforms based on reality;giving full play to the leading role of event brands and stimulating the endogenous development momentum of rural areas.