Study on the Phenomenon of Symbolic Consumption Behavior of Sports Fans
As the economy and society keep evolving,people's living standards have notably risen,and consumption behavior,as a bridge of social communication,can be witnessed everywhere.In contemporary society,significant alterations have occurred in people's consumption structure,concepts,and awareness,with symbolic consumption intensifying.As a crucial component of social culture,sports have garnered increasing attention,and the proportion of sports consumption in the social economy is also climbing.Among sports consumption,the consumption behavior of sports fans exhibits typical characteristics of symbolic consumption and falls into extraordinary consumption behavior.This study adopts literature research method and logical analysis to explore the formation of symbolic consumption behavior of sports fans and elucidates the consumption behavior model of sports fans from aspects such as the external path for the emergence of sports fans'symbolic consumption behavior,the value behind the"symbolization"of athletes,the internal path for the generation of sports fans'consumption behavior,and the driving forces of sports fans behind their consumption behavior,with the aim of providing insights into the prevention of alienation of symbolic consumption and facilitating the healthy development of sports consumption.
symbolic consumptionsports fansfan cultureconsumption behaviorconsumption behavior model
万方数据
维普
