In-Depth Sports-Culture-Tourism Integration in Shanxi Province:Realistic Predicaments and Optimization Pathways
This article adopts the perspective of the phenomenon that Shanxi Province has become a popular check-in destination due to the success of"Black Myth:Wukong",featuring its unique natural landscapes and profound cultural heritage.Utilizing literature research method and logical analysis,on the basis of discussing the general situation of sports tourism resources in Shanxi Province,this study explores the development predicaments and optimization pathways for in-depth fusion of sports-culture-tourism in Shanxi Province.The research holds that sports tourism resources in Shanxi Province can be categorized into participatory sports tourism resources and spectator sports tourism resources.The development predicaments of the deep sports-culture-tourism fusion in Shanxi Province are manifested as follows:a relatively backward economy and low per capita income;similar project types and single resource development;insufficient depth of integration and poor resource integration;inadequate publicity efforts and a lack of brand building;a shortage of professionals and low service quality.Based on this,the following optimization pathways are proposed:digging deeper into cultural connotations and strengthening multi-dimensional integration;creating characteristic events and establishing practical carriers;perfecting the service process and focusing on tourists'experiences;strengthening the introduction and cultivation of talents and consolidating infrastructure construction;shaping brand images and implementing precise marketing.
shanxi provincesports industrycultural and tourism industrysports tourismintegrated development
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