This study employs literature research method and field investigation to discuss the development predicaments and landscape construction of the sports tourism industry in Sichuan and propose development paths.The study reveals that the development predicaments of sports tourism in the Sichuan are manifested in aspects such as ambiguous planning and development positioning of some business managers,the need for improvement in the quality of enterprise market operation and services,the need for enhanced integration of related industries,and the scarcity of core local product development.The development landscape of sports tourism in Sichuan is constructed from aspects such as Resource-Market-Product(RMP)theory,the sharing economy business model,and functional mechanisms.Based on this,the following development paths are proposed:Based on the regional strategic synergy mechanism,increase the development of regional characteristic projects;Based on the enterprise resource sharing mechanism,create a new model of coordinated development of central locations;Based on the reciprocal mechanism of related interests,actively enhance the service quality of enterprises;Based on the culture-sports-tourism fusion mechanism,promote the integrated development of multiple industries;Based on the sustainable development mechanism,deepen the core concept of green development.
关键词
体育旅游/体育经济/四川体育旅游/发展路径
Key words
sports tourism/sports economy/sports tourism in sichuan/development path
维普
万方数据