Landscape Construction and Development Path of the Sports Tourism Industry in Sichuan
This study employs literature research method and field investigation to discuss the development predicaments and landscape construction of the sports tourism industry in Sichuan and propose development paths.The study reveals that the development predicaments of sports tourism in the Sichuan are manifested in aspects such as ambiguous planning and development positioning of some business managers,the need for improvement in the quality of enterprise market operation and services,the need for enhanced integration of related industries,and the scarcity of core local product development.The development landscape of sports tourism in Sichuan is constructed from aspects such as Resource-Market-Product(RMP)theory,the sharing economy business model,and functional mechanisms.Based on this,the following development paths are proposed:Based on the regional strategic synergy mechanism,increase the development of regional characteristic projects;Based on the enterprise resource sharing mechanism,create a new model of coordinated development of central locations;Based on the reciprocal mechanism of related interests,actively enhance the service quality of enterprises;Based on the culture-sports-tourism fusion mechanism,promote the integrated development of multiple industries;Based on the sustainable development mechanism,deepen the core concept of green development.
sports tourismsports economysports tourism in sichuandevelopment path
万方数据
维普
