Through the analysis of the literature on sports service quality and the service quality of university sports venues,based on the Customer Satisfaction Index(CSI)and combined with the Importance-Performance Analysis(IPA)method widely used in the service field,this study builds a satisfaction model of service quality for university sports venues and conducts an empirical study on it.Finally,strategies for improving the service quality of university sports venues are proposed:enrich the operation mode and enhance the professional service level of the venues;strengthen the application of technology and promote the intelligent transformation and upgrading of the venues;improve the service scenarios and optimize the service experience of the venues;innovate the service mode and enhance the level of refined services.
关键词
高校体育场馆/服务质量/IPA分析/满意度/策略
Key words
university sports venues/service quality/ipa analysis/satisfaction/strategies
维普
万方数据