首页|北京2022年冬奥运遗产推动北京城市国际交往功能提升研究

北京2022年冬奥运遗产推动北京城市国际交往功能提升研究

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本文采用文献资料法、专家访谈法、实地调研法等研究方法,对北京2022年冬奥会遗产推动提升北京城市国际交往功能价值进行探讨.研究认为:北京2022年冬奥会遗产推动提升北京城市国际交往功能的价值表现在塑造良好城市国际交往服务环境、城市国际文化交流空前活跃、城市国际交往服务效能明显提升、城市国际传播能力不断提高等方面.北京2022年冬奥会遗产在助推提升北京市城市国际交往功能方面还存在国际高端冰雪资源要素引聚不够、后冬奥国际体育文化交流动力不足、国际冰雪产业带动能力尚不突出等现实问题.据此,提出针对性发展对策:拓展与国际冬季单项体育组织合作,提升国际对外交往能力;塑造精品国际冰雪赛事,建设国际冰雪赛事名城,提升综合承载能力;推动冰雪产业高质量发展,深挖国际冰雪旅游消费潜力;加大冬奥文化遗产国际传播力度,提升城市形象塑造力;打造新时期对外传播体系,提升城市形象建构成效.
Enhancement of Beijing's International Exchange Function through the Legacy of Beijing Winter Olympics 2022
This study adopts literature research method,expert interviews,and field research to discuss the value of the legacy of Beijing 2022 Winter Olympics in promoting the improvement of Beijing's international exchange function.The research suggests that the value of the legacy of Beijing 2022 Winter Olympics in promoting the improvement of Beijing's international exchange function is reflected in the increasingly improved international interaction service environment,unprecedentedly active international cultural exchanges,and significantly enhanced urban international communication capacity and international interaction service efficacy.There are still some practical issues in boosting Beijing's international exchange function with the legacy of Beijing 2022 Winter Olympics,such as insufficient attraction and aggregation of international high-end ice and snow resource elements,insufficient impetus for international sports and cultural exchanges,and the unnoticeable driving capacity of the international ice and snow industry.Based on this,targeted development countermeasures are proposed:expand cooperation with international organizations of individual winter sports and create an international sports organization cluster area;shape high-quality international ice and snow events and build a famous international ice and snow event city;promote the high-quality development of the ice and snow industry and deeply explore the potential of Beijing's international ice and snow consumption;increase the international dissemination of the cultural heritage of the Winter Olympics and enhance the effectiveness of urban image building.

beijing winter olympicswinter olympics legacyinternational exchange of a cityfunction enhancement

王洪飞

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外交学院体育教研室,北京 100037

北京冬奥会 冬奥遗产 城市国际交往 功能提升

2024

体育科技文献通报
国家体育总局体育信息中心

体育科技文献通报

影响因子:0.329
ISSN:1005-0256
年,卷(期):2024.32(12)