体育科技文献通报2025,Vol.33Issue(3) :117-120.DOI:10.19379/j.cnki.issn.1005-0256.2025.03.028

"文体旅"产业融合发展的价值、动力与路径研究

The Value,Drivers,and Pathways of Cultural-Sports-Tourism Industry Integration

田贞 魏玉 张灵灵
体育科技文献通报2025,Vol.33Issue(3) :117-120.DOI:10.19379/j.cnki.issn.1005-0256.2025.03.028

"文体旅"产业融合发展的价值、动力与路径研究

The Value,Drivers,and Pathways of Cultural-Sports-Tourism Industry Integration

田贞 1魏玉 2张灵灵3
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作者信息

  • 1. 安阳师范学院,河南安阳 455000
  • 2. 河南护理职业学院,河南安阳 455000
  • 3. 安阳师范学院,河南安阳 455000;马来西亚国立大学,马来西亚吉隆坡55100
  • 折叠

摘要

在经济社会发展转型的关键期,以及文化、体育和旅游产业深度融合的战略背景下,各地区如何通过"文体旅"产业的高质量融合发展,达到1+1+1>3的效果,是亟待解决的现实问题.本文以河南省安阳市为例,采用文献资料法、逻辑分析法等研究方法,探讨安阳市"文体旅"产业融合发展的价值、动力和路径,以期为区域性"文体旅"产业高质量发展提供借鉴和参考.研究发现:安阳市的"文体旅"产业融合,对安阳经济社会转型、人民日常消费升级、第3产业健康持续发展以及加大城市品牌形象推广力度等方面具有重要价值.安阳市"文体旅"产业融合发展的动力主要来源于政策机遇、文化底蕴、产业发展和资源禀赋等多个层面.为此,提出以下发展路径:整合资源,成立"文体旅"产业协作联盟,促进产业内部的协作与共赢;发挥优势,打造"文体旅"产业融合品牌,提升产业的知名度和影响力;补齐短板,升级"文体旅"产业现有质量,提高产业的整体水平;做好保障,强化"文体旅"产业帮扶力度,为产业的长期发展提供有力支持.

Abstract

At this critical juncture of socio-economic transformation and the strategic integration of cultural,sports,and tourism industries,achieving synergistic effects(1+1+1>3)through high-quality convergence of the Culture-Sports-Tourism(CST)sector has become an urgent practical challenge.Taking Anyang City,Henan Province as a case study,this study employs literature research method and logical reasoning to investigate the value proposition,driving forces,and implementation pathways for CST industrial convergence,aiming to provide actionable insights for regional high-quality development.Findings reveal that Anyang's CST integration significantly contributes to:economic restructuring,consumption upgrading,sustainable tertiary industry growth,and urban branding enhancement.The convergence dynamics stem from four dimensions:policy opportunities,profound cultural heritage,industrial upgrading demands,and unique resource endowments.Development pathways are proposed:integrating resources and establish a CST industry collaboration alliance to promote cooperation and mutual benefits within the sector;leveraging comparative advantages to build integrated CST brands that enhance industry visibility and influence;addressing existing gaps to upgrade CST service quality and infrastructure,improving overall competitiveness;strengthen policy and financial support mechanisms to ensure sustainable development of the CST industry.

关键词

安阳市/文体旅游/高质量发展/产业融合

Key words

anyang city/cultural-sports-tourism integration/high-quality development/industrial convergence

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出版年

2025
体育科技文献通报
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影响因子:0.329
ISSN:1005-0256
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