Breaking the Legal Dilemma of Sports Data:The Rights of Sports Data Usage
It's no doubt that sports event data have commercial and technical value.To safeguard the data rights of sports event organizers,the academia has proposed the"rights confirmation"protection model.This model involves relying on existing legal norms or through legislative measures,either by endowing sports event organizers with relevant rights to event data.However,due to the multiple rights subjects and complex data types in sports events,the"rights confirmation model"suffers from un-clear rights content and challenges in protecting privacy data,which has brought about legal dilemmas and difficulties for judi-cial determination.Therefore,it may be worthwhile to consider a shift in the approach to protecting data rights in sports events.Instead of focusing on rights confirmation,efforts could be made to promote data circulation and revenue generation.This could be achieved by establishing a"usage rights"model for sports event data,where the extent of data"usage licenses"is deter-mined by whether the use is for profit or not,thus safeguarding the interests of sports event organizers.Additionally,the classifi-cation and grading of sports event data should be implemented,along with the standardization of data collection and usage prac-tices,while enhancing the protection of athletes'privacy data.The ultimate goal is to strike a balance among data collection,us-age,revenue generation,and privacy protection within the realm of sports event data rights.
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