Dilemmas and Strategies for the Sustainable Development of the Camping Industry in China
Using literature,logical analysis,interviews,and other methods,the study examines in-depth the opportunities of the booming camping industry,the obstacles to sustainable development,and the strategies to cope with them.The study concludes that the dual-wheel drive of camping-related policies and market capital response,the demand forced by the improvement of residents'living standards and the transmutation of leisure consumption concepts,and the media empowerment by the interac-tion of new social media and the camping content production of the"Internet+multi-platforms"are the opportunities for the prosperous development of the camping industry.But at the same time,there are also camping industry governance tools system"sloppy",norms that need to be improved;campsite service supply adaptability is not strong,the degree of refinement to be deepened;camping enterprise independent innovation ability is not strong,the industry competition game relationship needs to be established;residents of the normalization of the camping consumption habits have not yet been formed,the awareness of safe and green camping to be enhanced and so on.The dilemma of stagnation restricts its sustainable development.It is proposed to improve the camping industry governance tool system,promote the standardization and normative development of the industry;optimize the campsite construction planning and layout,and realize the supply and demand of campsite services with the con-cepts of"pan-camping"and"fine-tuning";and adhere to the concept of"innovation empowerment"and"innovation"to en-sure the sustainable development of the industry.The idea of"innovation empowerment"and"synergy drive"is to promote the competitiveness of camping supplies enterprises;multiple measures are taken to cultivate residents'regular camping consump-tion habits and guide consumers to form a"safe,no trace"camping awareness.
camping Industryopportunities of the timessustainable development
万方数据
维普
