Social Class,Media Preference,and Participation in Sports Activities——An Empirical Study Based on CGSS 2021 Data
The continuous development of media has broken the limitations of time and space,profoundly changing people's lif⁃estyles and significantly impacting the participation of different social classes in sports activities.Based on the data from the 2021 China General Social Survey(CGSS 2021),this study employs a multiple linear regression model to empirically analyze the relationship between social class(income,education,occupation)and participation in sports activities(watching sports e⁃vents live,engaging in physical exercise),and introduces media preferences(traditional media,new media)to examine group differences.The results show that:(1)Different income levels have no significant impact on sports participation,while different educational levels positively promote sports participation.In terms of occupational class,managers exhibit a positive effect on watching sports events live,Moreover different occupational classes have a significant promoting effect in physical ex⁃ercise.(2)Both traditional and new media promote sports participation.(3)Media does not moderate the relationship between income level and sports participation;traditional media has a negative moderating effect on individuals with medium to high education levels in participating in physical exercise,while new media also has a negative moderating effect on individuals with higher education levels in engaging in physical exercise.However,traditional media positively promotes non⁃manual workers'participation in physical exercise.The study suggests that improving media literacy through education for different social classes and utilizing various media channels to disseminate sports information skills reasonably and effectively is of great significance for promoting nationwide participation in sports activities.
social classmedia preferencesports activity participationphysical exercise
万方数据
