Research on the Development Strategy of Ski Orienteering in China
In recent years,ski orienteering has gradually won national favor with its combination of intellectual and physical strength.By analyzing the SWOT and theory expansion model of ski orienteering in China,this study points out that its advan⁃tage lies in the combination of intelligence and physical strength,and the beauty of both entertainment and ecology,while its disadvantage lies in the lagging development and high participation threshold.By analyzing the opportunities of national policy inclination and rising fitness awareness,as well as the threats of venue restriction and program competition,this study proposes six strategic types:pioneering type focusing on promotion and education,striving type striving for international cooperation,fighting type focusing on branding and new media,embedding type focusing on cultural and tourism development and populari⁃zation,differentiated type developing basic education and cross⁃border integration,and promoting type promoting the integra⁃tion of race courses and linkage between politics and talent.This study aims to provide strategic suggestions for the development of ski orienteering in China,and take this as an opportunity to explore new paths for the development of other sports programs and promote the overall development of sports.
万方数据
维普
