Study on the Influence and Value of University Sports Events——A Case of Study of Fujian Province
The success of the 2023 Chengdu Universiade has aroused great attention and evaluation of university sports events in the whole society of China.In order to understand more about the current situation of the development of college students'sports events and solve the difficulties faced by college students'sports events,By means of case study,questionnaire survey,content analysis and statistical analysis,this paper evaluates the influence of international university sports events held in Fu⁃jian Province from 2015 to 2019 and national and provincial university sports events held in Fujian Province from 2020 to Au⁃gust 2023 in terms of"attention","contribution" and"professionalism",summarizes the development characteristics and ana⁃lyzes the economic value and social value of university sports events in Fujian Province in recent years.It is expected to provide beneficial references and enlightenment for the future development of university sports events in China.
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