Immersion cultural tourism aided by digital intelligent technology is an important field to improve China's key competitiveness in the experience economy and cultural tourism industry.Now China promotes the R&D and application of new quality productivity of digital immersion in cultural tourism and other fields,meet people's needs for high-quality cultural tourism through digital immersion,and make the development and competitiveness of new formats of immersive cultural tourism possible with the help of digital intelligence.However,there are some constraints,such as the lack of scale and scientific and technological elements of immersive cultural tourism projects,the large difference of immersive cultural tourism formats,the lack of leading enterprises,the insufficient performance of digital intelligent technology and cultural integration,and the need to enhance the digital immersive experience of tourists.It is proposed to strengthen the innovation and investment of new quality productivity of digital intelligence,cultivate leading enterprises,improve services,create cultural tourism IP with Chinese style,strengthen the brand construction,and improve tourists'experience to promote the high-quality development of immersive cultural tourism empowered by digital intelligence.
关键词
数字智能/沉浸式文旅/文旅产业/高质量发展
Key words
digital intelligence/immersive cultural tourism/cultural tourism/high quality development
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