Construction of International Communication Capacity of Chinese Traditional Sports Culture
By using the methods of literature analysis and logic analysis,this paper analyzed the connotation of international communication capacity of Chinese traditional sports culture,explained the value and difficulty of communication capacity construction,and put forward construction strategies.Value:It tells Chinese sports stories well to promote cultural exchanges and mutual learning,enhances Chinese cultural confidence to help build a strong cultural country,and promotes national image building to enhance national image affinity.Difficulty:The cooperation of communication subjects is insufficient,the production of communication content is not excellent,the quality of communication channel construction is low,the audience analysis is inadequate,and the communication influence is weak.Strategy:We should build a communication community based on collaboration,optimize the communication content by improving the narrative system,strengthen the communication channel construction by integrating media resources as the driving force,deepen the audience analysis by building an information platform,and enhance the international communication influence by improving"internal force"as the fundamental basis.
sports managementChinese traditional sports cultureinternational communication capacity
NETL
NSTL
万方数据
维普
