我国民族传统体育文化国际传播能力建设探赜
Construction of International Communication Capacity of Chinese Traditional Sports Culture
王保龙 1尹树来 2谭朝文 1陈培友1
作者信息
- 1. 南京师范大学体育科学学院,南京 210023
- 2. 南京邮电大学体育部,南京 210023
- 折叠
摘要
运用文献分析、逻辑分析等方法,厘析我国民族传统体育文化国际传播能力建设内涵,阐释传播能力建设价值与困境,并提出建设策略.价值:讲好中国体育故事,促进文化交流互鉴;增强中华文化自信,助力文化强国建设;推动国家形象塑造,提升国家形象亲和力.困境:传播主体协同不足,传播内容生产不优,传播渠道建设质量不高,受众分析不足,传播影响力不强.策略:以协同为基点构建传播共同体;以完善叙事体系为突破优化传播内容;以媒介资源整合为动力加强传播渠道建设;以信息平台建设为抓手深化受众分析;以提升"内力"为根本增强国际传播影响力.
Abstract
By using the methods of literature analysis and logic analysis,this paper analyzed the connotation of international communication capacity of Chinese traditional sports culture,explained the value and difficulty of communication capacity construction,and put forward construction strategies.Value:It tells Chinese sports stories well to promote cultural exchanges and mutual learning,enhances Chinese cultural confidence to help build a strong cultural country,and promotes national image building to enhance national image affinity.Difficulty:The cooperation of communication subjects is insufficient,the production of communication content is not excellent,the quality of communication channel construction is low,the audience analysis is inadequate,and the communication influence is weak.Strategy:We should build a communication community based on collaboration,optimize the communication content by improving the narrative system,strengthen the communication channel construction by integrating media resources as the driving force,deepen the audience analysis by building an information platform,and enhance the international communication influence by improving"internal force"as the fundamental basis.
关键词
体育管理/民族传统体育文化/国际传播能力Key words
sports management/Chinese traditional sports culture/international communication capacity引用本文复制引用
基金项目
江苏省社会科学基金项目(22TYD010)
江苏省社会科学基金项目(SJS2210108)
江苏省高校哲学社会科学重大项目(2019SJZDA096)
出版年
2024
NETL
NSTL
维普
万方数据