Practical Experience and Optimization Path of Skiing Tourism Services in Xinjiang
By using the methods of literature review,investigation and expert interviews,this paper analyzed the target positioning and practical experience of skiing tourism services in Xinjiang,and proposed optimization paths.Target positioning:It is to build a top resort community,connect advantageous skiing resources,stimulate the coordination of sports and tourism,and drive the balanced development of tourism industry.Practical experience:It pays attention to the supply of diversified service products,actively builds the brand of ice and snow tourism service,actively trains local professional service talents,and attaches importance to improving the efficiency of tourism supporting services.Optimization path:We should expand the types of services and optimize the development of resources,strengthen brand building to enhance regional competition,unblock talent channels and promote standardized services,and optimize supporting services to improve regional transport planning.