Development Experience and Prospects of Rural Sports Events in China
By using the methods of literature review and field investigation,this paper discussed the value of rural sports events in China,summarized the experience and put forward the prospect.Value:It attracts broad participation of the masses to form a national fitness development boom,stimulates the potential of sports consumption to help rural economic development,builds a platform for traditional culture inheritance to enrich the culture of rural sports events,and promotes the innovation of competition mode to improve the ability of village competition.Experience:It is closely tied to the local to drive the development of the event,encourages universal participation to enhance social identity,innovates the way of communication to arouse social concern,integrates local characteristics to enrich the content of the event,and adopt multi-subject cooperation to ensure the development of the event.Prospect:It should promote the reform of the competition system to build a coordinated event guarantee,adhere to the villagers'consultation and joint construction to promote the development of the event in life,strengthen the regulation of the event market to establish a standardized event image,highlight the local cultural connotation to create personalized event IP,train a team of professional talents to promote the high-quality development of the event.
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