扩大内需战略下全面促进体育消费的堵点与对策
Blocking Point and Countermeasure of Comprehensively Promoting Sports Consumption Under the Strategy of Expanding Domestic Demand
蔡朋龙 1王家宏2
作者信息
- 1. 中国人民大学体育部,北京 100872;中国人民大学体育产业研究院(正定) ,石家庄 050800
- 2. 苏州大学东吴体育智库,江苏苏州 215021
- 折叠
摘要
运用文献资料、逻辑分析等方法,分析扩大内需战略下全面促进体育消费的价值、堵点,并提出相应对策.价值:赋能人民幸福健康生活,促进经济发展转型,展示体育文化自信自强.堵点:居民消费刚性支出结构的抑制,供给端发展不充分,体育消费场景不完善,市场环境尚未规范.对策:以需求侧管理厚植体育消费潜力,纵深推进体育产业供给侧结构性改革,创新体育消费场景,持续优化体育市场环境.
Abstract
By using the methods of literature review and logical analysis,this paper analyzed the value and blocking point of promoting sports consumption under the strategy of expanding domestic demand,and put forward corresponding countermeasures.Value:It enables the people to live a happy and healthy life,promotes the transformation of economic development,and demonstrates the self-confidence of sports culture.Blocking points:The rigid expenditure structure of resident consumption is suppressed,the supply side is not fully developed,the sports consumption scene is not perfect,and the market environment has not been standardized.Countermeasure:We should cultivate the potential of sports consumption with demand-side management,deeply promote the supply-side structural reform of the sports industry,innovate the sports consumption scenario,and continue to optimize the sports market environment.
关键词
体育经济/体育消费/扩大内需战略Key words
sports economics/sports consumption/strategy of expanding domestic demand引用本文复制引用
基金项目
国家社会科学基金重大项目(22&ZD335)
国家社会科学基金青年项目(23CTY001)
出版年
2024
NETL
NSTL
万方数据