Target Positioning and Realization Path of Sports Consumption Upgrading in China Under the Background of Carbon Neutrality
By using the methods of literature review and logic analysis,this paper explained the target positioning of China's sports consumption upgrading under the background of carbon neutrality,analyzed the key blocking points,and put forward the realization path.Target positioning:Personal interests and public interests should be reasonably balanced,product quality and energy efficiency should be jointly improved,scene application and technology transfer should be jointly pursued,resource support and professional services should be integrated,and government leadership and social forces should cooperate.Key blocking points:The main body of sports consumption has insufficient capacity,the sports industry has limited access,the research and development of low-carbon sports technology is weak,the sports consumption pattern tends to be homogeneous,and the sports low-carbon consumption mechanism is imperfect.Implementation path:We need to promote targeted governance and increase the consumption capacity of multiple entities,strengthen multi-party coordination and expand the areas of sports consumption upgrading,build multiple mechanisms to increase investment in low-carbon sports science and technology,enhance the value of products and innovate low-carbon sports consumption models,and implement the concept of low carbon to improve the mechanism for guaranteeing sports consumption.
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