我国体育自媒体传播研究
Sports We-media Communication in China
王子豪 1杨广辉 1杨鑫1
作者信息
- 1. 燕山大学体育学院,河北秦皇岛 066004
- 折叠
摘要
运用文献资料、逻辑分析等方法,探究我国体育自媒体传播的价值、困境,并提出纾解方略.价值:促进全民健身参与,革新体育传播模式,激发体育消费活力,推动体育文化传播.困境:创作者专业素养欠缺,作品创新程度不足,侵权事件层出不穷,误导性舆情频发.纾解方略:提升专业素养,优化内容质量;开发多元题材,强化技术赋能;完善监管机制,增强版权意识;培养意见领袖,加强舆情监管.
Abstract
By using the methods of literature review and logical analysis,this paper analyzed the value and dilemma of sports we-media communication in China,and put forward solutions.Value:It promotes the participation of national fitness,innovates the mode of sports communication,stimulates the vitality of sports consumption,and promotes the communication of sports culture.Dilemma:The professional quality of the creator is lacking,the degree of innovation of the work is insufficient,the infringement incidents are endless,and the misleading public opinion is frequent.Strategy:We should enhance professionalism to optimize content quality,develop diversified themes and strengthen technology empowerment,improve the regulatory mechanism to enhance copyright awareness,cultivate kev opinion leaders to strengthen public opinion supervision.
关键词
体育管理/体育自媒体/体育传播Key words
sports management/sports we-media/sports communication引用本文复制引用
出版年
2024
NETL
NSTL
万方数据