By using the methods of literature review and logical analysis,this paper analyzed the value and dilemma of sports we-media communication in China,and put forward solutions.Value:It promotes the participation of national fitness,innovates the mode of sports communication,stimulates the vitality of sports consumption,and promotes the communication of sports culture.Dilemma:The professional quality of the creator is lacking,the degree of innovation of the work is insufficient,the infringement incidents are endless,and the misleading public opinion is frequent.Strategy:We should enhance professionalism to optimize content quality,develop diversified themes and strengthen technology empowerment,improve the regulatory mechanism to enhance copyright awareness,cultivate kev opinion leaders to strengthen public opinion supervision.
sports managementsports we-mediasports communication
NETL
NSTL
万方数据
