By using the methods of literature review,field investigation and logical analysis,this paper analyzed the era motivation and dilemma of"camping fever",and put forward the high-quality development path.Era motivation:There are changes in lifestyle,the pull of new media platforms,and the catering of consumer psychology.Dilemma:The practical function of the equipment is not strong,the ecological environment has hidden dangers,the product research and development needs to be improved,and the market supervision needs to be strengthened.Path:We should promote the construction of equipment standardization and strengthen cultural publicity and education,improve the ecological monitoring system to enhance the awareness of environmental protection,pay attention to product research and development and innovation to promote the upgrading of industrial chain elements,and create a good institutional environment to optimize the market service structure.
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