By using the methods of literature review,field investigation and logical analysis,this paper analyzed the value and dilemma of the construction of national sports tourism demonstration zone,and put forward countermeasures.Value:It promotes local economic growth,spreads Chinese tourism culture and contributes to the rural revitalization strategy.Dilemma:The policy guarantee needs to be improved,the sports tourism brand lacks construction,the talent support is insufficient,and the infrastructure needs to be strengthened.Countermeasures:We should improve the policy guarantee system to improve the feedback implementation rules,build sports tourism brand to create a three-dimensional publicity platform,strengthen the management of talents service to build a school-enterprise education model,and promote infrastructure with multiple entities to intelligently meet the needs of tourists.
关键词
体育经济/体育旅游/国家体育旅游示范区
Key words
sports economics/sports tourism/national sports tourism demonstration zone