Value and Optimization Strategy of Sports Star Image Shaping in New Media Era
By using the methods of literature review and logical analysis,this paper analyzed the characteristics and shaping value of sports stars'images in the new media era,and put forward optimization strategies.Characteristics:The media image is entertainment,the individual image is three-dimensional,and the role transformation is diversified.Value:It showcases diverse images to spread sports culture,promotes the spirit of sports to play a role in educating people,and facilitates sports diplomacy to deepen cultural exchanges.Optimization strategy:We should expand the role models of sports stars to create a favorable environment for public opinion,set up the propaganda matrix of new media to strengthen the dissemination of sports spirit,cultivate the diplomatic accomplishment of sports stars to enhance the cultivation of diplomatic talents,and establish an education oriented online agenda to improve the work ability of gatekeepers.
sports managementsports starsimage shapingnew media era
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