Characteristics,Experience and Enlightenment from the Development of Urban Community Sports Games in China
By using the methods of literature review and case analysis,this paper explored the characteristics and experience of the development of urban community sports games in China,and put forward some enlightenment.Characteristics:It has changed from single to pluralistic,from competitive to healthy,from minority to national,from traditional to innovative.Experience:It constructs a systematic event promotion mechanism,seeks diverse event main body support,explores diverse event communication mechanisms,and builds a unique event content system.Enlightenment:We should improve institutions and mechanisms to increase the strength of safeguards,activate multiple forces to improve organizational capacity,pay attention to publicity work to increase the intensity of attention,adhere to the people-oriented approach to improve the level of service,and strengthen brand building to enhance competitiveness.
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