Sports Consumption Upgrading in China Under the Background of Digital Economy
By using the methods of literature review and logical analysis,this paper analyzed the status quo and dilemma of China's sports consumption upgrading under the background of digital economy,and put forward the upgrading path.Current situation:It updates the content of sports consumption,promotes new forms of sports consumption,innovates sports consumption scenarios,and is a new force emerging in online sports consumption.Dilemma:The effective supply of digital sports products is insufficient,the phenomenon of sports consumption information overload is prominent,the digital divide is difficult to bridge,and the digital sports market supervision system needs to be improved.Path:We should enhance the ability of digital innovation to meet the new demand of sports consumption,improve people's information literacy and establish a new concept of sports consumption,bridge the digital divide to tap the new potential of sports consumption,and improve the sports market supervision system to create a new environment for sports consumption upgrading.
NETL
NSTL
万方数据
