New Rural Elites Driving Sports to Help Rural Revitalization:Field Study Based on Three Cases
By using the methods of literature review,semi-structured interview,case analysis and field investigation,this paper explored the value and prospect of the new rural elites driving sports to help rural revitalization,and put forward the path.Value:It bridges the resource gap to promote the integrated development of urban and rural areas,strengthens its own identity to inherit rural spiritual civilization,and curbs talent loss to strengthen the construction of rural grassroots teams.Prospect:It should release the vitality of the event to realize the transformation and upgrading of rural industries,give full play to rural talents to build a comprehensive rural talent pool,deeply cultivate local characteristics to build a platform for the integration of culture and sports,and empower the people to build a rural governance model of co-governance by the government and the community.Path:We should develop diversified rural sports industry,establish a comprehensive sports personnel training mechanism,implement the social practice of culture and sports integration,and build a rural governance system with sports as the link.