我国体育非物质文化遗产对外传播叙事体系构建
Construction of Narrative System for the Overseas Communication of China's Sports Intangible Cultural Heritage
张丰 1朱大梅 2吴若熙 1李平1
作者信息
- 1. 徐州工程学院体育学院,江苏徐州 221018
- 2. 南通大学体育科学学院,江苏南通 226019
- 折叠
摘要
运用文献资料、逻辑分析等方法,对我国体育非物质文化遗产对外传播叙事构建的内涵、价值进行研究,并提出构建路径.价值:塑造国家形象,增强文化自信,助力构建人类命运共同体.现状:叙事主体单一,叙事边界受阻,叙事缺乏内涵.构建路径:扩充叙事主体,构建多主体协同传播体系;拓展叙事渠道,形成体育非遗海外传播矩阵;丰富叙事内容,构建多元化表达方式.
Abstract
By using the methods of literature review and logical analysis,this paper studied the connotation and value of the narrative construction of the external communication of China's sports intangible cultural heritage,and put forward the construction path.Value:It builds a national image,enhances cultural self-confidence and helps build a community with a shared future for mankind.Current situation:The narrative subject is single,the narrative boundary is blocked,and the narrative lacks connotation.Construction path:We should expand the narrative subject to build a multi-subject collaborative communication system,expand narrative channels to form a matrix of overseas dissemination of sports intangible cultural heritage,and enrich the narrative content to construct diversified expression methods.
关键词
群众体育/体育非物质文化遗产/对外传播/叙事体系Key words
mass sports/sports intangible cultural heritage/overseas communication/narrative system引用本文复制引用
出版年
2024
NETL
NSTL
万方数据