Construction of Narrative System for the Overseas Communication of China's Sports Intangible Cultural Heritage
By using the methods of literature review and logical analysis,this paper studied the connotation and value of the narrative construction of the external communication of China's sports intangible cultural heritage,and put forward the construction path.Value:It builds a national image,enhances cultural self-confidence and helps build a community with a shared future for mankind.Current situation:The narrative subject is single,the narrative boundary is blocked,and the narrative lacks connotation.Construction path:We should expand the narrative subject to build a multi-subject collaborative communication system,expand narrative channels to form a matrix of overseas dissemination of sports intangible cultural heritage,and enrich the narrative content to construct diversified expression methods.
mass sportssports intangible cultural heritageoverseas communicationnarrative system
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NSTL
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