Characteristics,Dilemma and Paths of Sports Consumption Among the Middle-Income Group in China
By using the methods of literature review and questionnaire,this paper probed into the characteristics and dilemma of sports consumption of middle-income groups in China,and put forward the path.Characteristics:Physical consumption is the largest,but it still needs to be consolidated.Participation consumption is growing fast,but it still needs to be tapped.Ornamental consumption desire is strong,but it still needs to focus on development.Dilemma:The female consumer market is not fully developed,the technical and skilled occupations participate in consumption is low,the sports competition and performance industry has not yet formed a complete industrial chain,and the supply of differentiated public sports services is lacking.Path:We should focus on developing the female consumer market to meet diversified consumer needs,strengthen policy guidance to stimulate the consumption vitality of small and medium-sized enterprises,build a complete sports competition performance industry chain and competition value recognition output mechanism,and take the lead of sports events to use digital technology to enable balanced and differentiated supply of public sports services.
sports economicssports consumptionmiddle-income group
NETL
NSTL
万方数据
