By using the methods of literature review,logic analysis and case analysis,this paper discussed the value and dilemma of athletes'data rights protection in the digital age,and put forward protection strategies.Value:It protects personal privacy,ensures ownership of rights,and enhances the economic value of data.Dilemma:The protection of data privacy rights is not in place,the protection of personal information self-determination is insufficient,and the protection of data property rights is insufficient.Protection strategy:We should standardize data acquisition practices to follow the principle of data privacy protection;safeguard the rights and interests of data possessors to implement the right to self-determination protection of personal information;and establish a sound data property rights system and strengthen the protection of data property rights.