Digital Transformation of China's Sports Industry in the Era of Digital Economy
By using the methods of literature review and field investigation,this paper analyzed the driving factors and difficulties of the digital transformation of China's sports industry in the era of digital economy,and put forward strategies.Driving factors:Strategic planning indicates the way forward,digital empowerment promotes transformation and upgrading,quality improvement leads innovation and development,and consumption upgrading forces service transformation.Difficulties:The implementation is not enough,and the transformation process needs to be accelerated.The practical application is not deep,and the transformation ability needs to be improved.The research and development investment is not high,and the innovation capacity needs to be enhanced.The potential is underexploited,and the high-end consumption needs to be stimulated.Strategies:We should pay attention to systematic promotion to ensure efficient implementation,deepen practical application to build a digital industry ecology,increase investment in research and development to promote the transformation of digital technologies,and tap the consumption potential to cultivate the demand for digital sports.
NETL
NSTL
万方数据
