Platform Economy Empowering the Upgrading of Sports Consumption Under the Background of Expanding Domestic Demand
By using the methods of literature review and logical analysis,this paper discussed the mechanism and dilemma of sports consumption upgrading enabled by platform economy under the background of expanding domestic demand,and proposed corresponding optimization paths.Value of sports consumption upgrading:It stabilizes growth and promotes employment.It promotes health and benefits people.It changes the mode and adjusts the structure.Mechanism:It promotes the consumption power,optimizes the consumption structure,innovates the consumption mode and raises the consumption level.Dilemma:The new sports consumption environment is inadequate,the shortcomings of new infrastructure construction are prominent,the digital sports market supervision and security mechanism is absent,and the shortage of effective supply of the sports industry is prominent.Optimization path:We should optimize environmental adaptation to fully release the potential of digital sports consumption,speed up infrastructure construction to deepen the integration of virtual and real sports consumption scenes,strengthen the new type of supervision to ensure that the platform sports economy is standardized and orderly,and implement innovation driven approach to enhance the effectiveness of sports industry supply.
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