By using the methods of literature review and logical analysis,this paper explored the value and dilemma of sports digital collection promoting sports consumption,and put forward the path.Value:It drives the optimization of supply to improve the quality of consumption,drives scene updates to promote consumption expansion,and drives demand transformation to facilitate consumption upgrading.Dilemma:The consumption base is not mature enough,the product supply capacity is weak,the scene chain is not extended enough,and the consumption experience is poor.Path:We should improve the market mechanism to expand the consumption base,enhance the supply capacity to optimize the quality of products,open up the scene chain to expand the scope of circulation,and anchor the user needs to improve the user experience.
关键词
数字化/体育数字藏品/体育消费
Key words
digitalization/sports digital collection/sports consumption
维普
万方数据