Sports Digital Collections Promoting Sports Consumption
By using the methods of literature review and logical analysis,this paper explored the value and dilemma of sports digital collection promoting sports consumption,and put forward the path.Value:It drives the optimization of supply to improve the quality of consumption,drives scene updates to promote consumption expansion,and drives demand transformation to facilitate consumption upgrading.Dilemma:The consumption base is not mature enough,the product supply capacity is weak,the scene chain is not extended enough,and the consumption experience is poor.Path:We should improve the market mechanism to expand the consumption base,enhance the supply capacity to optimize the quality of products,open up the scene chain to expand the scope of circulation,and anchor the user needs to improve the user experience.
digitalizationsports digital collectionsports consumption
万方数据
维普
