体育文化导刊2024,Issue(9) :88-95.

赛事产业联动赋能纽约体育城市发展经验及启示

Experience and Enlightenment of the Event Industry Linkage Enabling the Development of New York Sports City

马新阳 王成 茹晓阳
体育文化导刊2024,Issue(9) :88-95.

赛事产业联动赋能纽约体育城市发展经验及启示

Experience and Enlightenment of the Event Industry Linkage Enabling the Development of New York Sports City

马新阳 1王成 2茹晓阳3
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作者信息

  • 1. 南京大学体育科学研究所,南京 210023
  • 2. 南京大学体育部,南京 210023
  • 3. 华中师范大学体育学院,武汉 430079
  • 折叠

摘要

运用文献资料、逻辑分析等方法,分析赛事产业联动赋能纽约体育城市的发展概况、经验,并提出启示.经验:助力体育消费市场扩张,推动城市体育服务提质,赋能体育品牌多维传播,保障科技创新与人才输送.启示:优化产业联动布局,助力体育竞赛表演业市场化推广;丰富赛事场景类型,拓展城市体育空间的有效化表达;完善体育赛事体系,构筑城市文娱品牌与赛事产业链;以科技创新为手段,建立城市体育科技创新生态体系.

Abstract

By using the methods of literature review and logical analysis,this paper analyzed the general situation and experience of the development of sports city in New York,and put forward enlightenment.Experience:It helps the expansion of the sports consumer market,promotes the quality of urban sports services,enables the multi-dimensional communication of sports brands,and guarantees scientific and technological innovation and talents transportation.Enlightenment:We should optimize the industrial linkage layout to help the sports competition performance industry market promotion,enrich the types of event scenes to expand the effective expression of urban sports space,perfect the sports event system to build the city entertainment brand and event industry chain,and take scientific and technological innovation as the means to establish the ecological system of urban sports science and technology innovation.

关键词

体育经济/体育赛事产业/体育城市/纽约

Key words

sports economics/sports event industry/sports city/New York

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出版年

2024
体育文化导刊
国家体育总局体育文化发展中心

体育文化导刊

CHSSCD北大核心
影响因子:0.74
ISSN:1671-1572
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