By using the methods of literature review and logical analysis,this paper discussed the opportunities and dilemmas of cross-border integration of Chinese sports industry in the new era,and put forward the development strategy.Development opportunity:The national policy guidance accelerates the growth of the national economy,the upgrading of market consumption boosts the vitality of the sports industry,the interoperability of industrial elements creates a new pattern of integrated development,and the digital economy enables the transformation and upgrading of the sports industry.Development dilemma:The sports industry chain is not coordinated enough,the sports industry structure is unbalanced,the digital support force is insufficient,and the cross-border integration is at risk.Strategy:We should do a good job of"addition"to promote the coordination of industrial chains;do a good job of"subtraction"to speed up the upgrading of sports industry structure;do a good job of"multiplication"to use digital economy to enable the integration of sports industry;and do a good job of"division"to improve the capacity of risk prevention and control.
关键词
体育经济/体育产业/跨界融合/新时代
Key words
sports economics/sports industry/cross-border integration/new era
维普
万方数据