By using the methods of literature review,field investigation and logical analysis,this paper explored the value and dilemma of high-quality development of ski industry empowered by digital intelligence,and put forward the development path.Value:It optimizes resource allocation to improve operational efficiency,leverages data-driven decisions to facilitate targeted marketing,and enhances the skiing experience to stimulate market demand.Dilemma:The transformation cost of digital intelligence is high,the sharing of data and information is insufficient,the ability of technological innovation is insufficient,and the cultural foundation of digital intelligence is weak.Path:We should broaden financing channels to diversify business models,open up data information sharing to promote coordinated development,promote technological innovation to enhance internal driving force,and strengthen digital intelligence awareness to consolidate cultural foundation.
关键词
数字技术/滑雪产业/高质量发展/数智化
Key words
digital technology/ski industry/high-quality development/digital intelligence