体育文化导刊2024,Issue(12) :15-20,60.

基于文化洋葱模型的我国竞技体操文化解读与传播

Interpretation and Dissemination of Chinese Competitive Gymnastics Culture Based on Cultural Onion Model

朱超 高希彬 秦国欣
体育文化导刊2024,Issue(12) :15-20,60.

基于文化洋葱模型的我国竞技体操文化解读与传播

Interpretation and Dissemination of Chinese Competitive Gymnastics Culture Based on Cultural Onion Model

朱超 1高希彬 1秦国欣2
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作者信息

  • 1. 上海体育大学体育教育学院,上海 200438
  • 2. 中国国家体操队,北京 100763
  • 折叠

摘要

运用文献资料、逻辑分析等方法,基于"文化洋葱模型"解读我国竞技体操项目文化,并提出传播路径.我国竞技体操文化:符号文化的民族特征与形象传播,英雄文化的民族韧性与榜样力量,仪式文化的荣光见证与精神凝聚,价值观文化的民族精神与社会传播.传播路径:展现符号文化,驱动传播创新;弘扬社会价值,铸就品牌典范;融合传承与创新,促进情感共鸣;构建系统文化体系,实现作用长效发挥.

Abstract

By using the methods of literature review and logical analysis,the paper interpreted the culture of Chinese competitive gymnastics based on the"cultural onion model"and proposed dissemination path.Chinese competitive gymnastics culture includes the national characteristics and image dissemination of symbol culture,the national resilience and exemplary power of hero culture,the glorious witness and spiritual cohesion of ritual culture,and the national spirit and social dissemination of values culture.Dissemination path:We should display symbol culture and drive dissemination innovation,promote social values to establish brand models,combine inheritance and innovation to promote emotional resonance,and build a systematic cultural system to achieve long-term effectiveness.

关键词

运动项目文化/竞技体操/洋葱模型

Key words

sports culture/competitive gymnastics/onion model

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出版年

2024
体育文化导刊
国家体育总局体育文化发展中心

体育文化导刊

CHSSCD北大核心
影响因子:0.74
ISSN:1671-1572
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