体育文化导刊2024,Issue(12) :54-60.

数字化背景下中国武术国际传播研究

International Communication of Chinese Wushu Under the Background of Digitalization

刘冠启 花家涛
体育文化导刊2024,Issue(12) :54-60.

数字化背景下中国武术国际传播研究

International Communication of Chinese Wushu Under the Background of Digitalization

刘冠启 1花家涛1
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作者信息

  • 1. 安徽师范大学体育学院,安徽 芜湖 241002
  • 折叠

摘要

运用文献资料、逻辑分析等方法,分析数字化背景下中国武术国际传播的价值与困境,并提出应对策略.价值:优化武术健康传播效能,拓展武术文化传播内容,提升武术的国家感召力.困境:传播主体数字技术能力不足,数字传播平台的匮乏,文化传播内容的异化.策略:强化数字资源服务,加强数字技术人才培育;实现技术资源整合,推进数字传播平台建设;创建完整的文化叙事方式,丰富武术文化传播内容.

Abstract

By using the methods of literature review and logical analysis,this paper examined the value and dilemma of international communication of Chinese wushu under the background of digitization,and put forward the corresponding strategies.Value:It optimizes the effectiveness of wushu health communication,expands the content of wushu culture communication,and enhances the national appeal of wushu.Dilemma:The digital technology capabilities of the communication subject are insufficient,the digital communication platforms are scarce,and the cultural communication content is alienated.Strategy:We should strengthen the service of digital resources and strengthen the cultivation of digital technical personnel,realize the integration of technical resources to promote the construction of digital communication platforms,and create a complete cultural narrative mode to enrich the content of wushu culture communication.

关键词

体育管理/中国武术/国际传播/数字化背景

Key words

sports management/Chinese wushu/international communication/digitalization background

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出版年

2024
体育文化导刊
国家体育总局体育文化发展中心

体育文化导刊

CHSSCD北大核心
影响因子:0.74
ISSN:1671-1572
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