By using the methods of literature review and field investigation,this paper analyzed the pattern and difficulty of high-quality development of outdoor sports industry in China,and put forward the high-quality development path.Pattern:Policy-driven guarantees industrial development,consumption upgrading expands industrial scale,user segmentation taps market potential,collaborative innovation strengthens industrial supply chain,and digital services enhance consumer experience.Difficulty:The policy supply system still needs to be improved,the degree of openness of natural resources is limited,the supply and demand of products do not match,the supporting services are imperfect,and the application of information technology is insufficient.Path:We should refine special supply policies to establish supervision and feedback mechanisms,establish a cross-departmental joint system to strengthen resource management,stimulate the R&D and innovation of enterprises to enrich the supply of activity content,and pay attention to the construction of information platform to promote the application of digital scenarios.
关键词
体育经济/户外运动产业/户外运动/高质量发展
Key words
sports economics/outdoor sports industry/outdoor sports/high-quality development
维普
万方数据