首页|普惠金融视域下路桥农商银行网格化管理的SWOT分析

普惠金融视域下路桥农商银行网格化管理的SWOT分析

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普惠金融网格化管理是建立在行政共同体基础上的网格化管理平台,由银行和基层村镇合作建立普惠金融服务站,为网格内的客户提供金融产品和服务,让客户平等享受金融资源.路桥农商银行通过在网格中设置普惠金融服务站,采用现代化技术手段将银行的基本产品和服务输送到每个网格客户,着力形成普惠金融新的服务模式.文章通过不同银行间的比较,采取SWOT分析方法来研究路桥农商银行在网格化金融管理方面的优势、困境和路径,进而提出加强人才培养、提供个性化服务、强化营销活动等措施建议.
SWOT Analysis of the Grid Management of Luqiao Rural Commercial Bank from the Perspective of Inclusive Finance
Financial grid management is a grid management platform based on the administrative community.Banks and grassroots villages and towns cooperate to establish inclusive financial worksta-tions to provide financial products and services for customers in the grid,so that customers can enjoy financial resources equally.By setting up inclusive finance workstations in the grid,basic bank prod-ucts and services are delivered to each grid customer with modern technical means,and the service mode of inclusive finance is explored.This paper selects the behavior sample of Luqiao Rural Commer-cial Bank,adopts SWOT analysis method for internal analysis,studies the advantages,difficulties and paths of Luqiao Rural Commercial Bank in grid financial management,and puts forward suggestions on strengthening talent training,providing personalized service and intensifying marketing campaigns.

inclusive financegriddingLuqiao Rural Commercial Bank

陈力扬、彭明旭

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台州学院 商学院, 浙江 台州 318000

普惠金融 网格化 路桥农商银行

国家社会科学一般项目浙江省高校科研一般项目台州市哲学社会科学规划课题

21BJY055Y20224973422GHB0

2024

台州学院学报
台州学院

台州学院学报

CHSSCD
影响因子:0.283
ISSN:1672-3708
年,卷(期):2024.46(1)
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