With the continuous development of the times,the field of translation has gradually fo-cused on the feasibility of technological development and the effectiveness of its application,yet there is a lack of ethical consideration regarding the application of these technologies.The advance of transla-tion technology is closely related to the history of media change.The history of media evolution is a history of unconcealment and disclosure,and the emergence of new technologies such as artificial intel-ligence has introduced new ethical challenges.It is necessary to balance the"instrumental rationality"and"value rationality"of technology in human-machine interactions,emphasizing the"humanity"and"subjectivity"to adapt to the ever-changing media environment and forms of communication,ultimately establishing a robust ethical ecosystem in translation.
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