Purpose This paper discusses the design management concepts and studies application methods of the combination of design and management in garment enterprises. <br> Design/methodology/approach This study emphatical y compares the modes before and after designed, analyzes the dif erences between them and puts forward the feasibility practices in a more ef icient way with the concept of design management. <br> Findings From research and data col ection analysis, it clearly shows that if you can pay more at ention to management in clothing enterprise and integrate garment design relative activities, you wil be bet er to accept the chal enge and catch the competitive advantage. <br> Research limitations/implications This study only studies design management in clothing industry common mode, it did not ful y cover the entire industry. <br> Practical implications This paper analyzes problem in clothing enterprise and put forward some advices and application methods to use the concept of design management. This paper is a practical guide on how this could be done ef ectively. <br> Originality/value Creative and value of this paper is to analyze the traditional model, and on this basis to provide the application of fashion design management mode.
designgarment designdesign managementPaper type Research paper
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